Service Designer and UX Researcher
- I am a freelance Service Designer and consultant helping companies improve their presence in all LATAM markets. My focus is on Digital Transformation, User Research, Change Management, and Innovation Culture projects.
- Check out the different things I can help you with:
Make better decisions, build better solutions
Discover what relationship, perceptions and expectations your clients have regarding your service or product
With anthropology/ethnographic research tools on hand, I help companies and teams better understand their users and their needs.
Inspire your team and create innovative solutions for complex problems
I bring sensitizing experiences to any team to familiarize with necessary mindsets and tools to tackle complex challenges.
I can help you diagnose your business opportunities and explore roads to innovate
By the application of different user centric design frameworks and methodologies, I help companies and entrepreneurs identify opportunities to improve product and services to deliver real value to their users.
Some of the companies I have worked with
Check out my Portfolio
About me
Originally from Ecuador, through my life I lived in 6 different countries, got to know different cultures, customs as well as the perk of learning 4 languages (Spanish, English, Portuguese and Italian).
With more than 12 years of work experience, I have navigated the business world as much the same from financial market to health, to education and mass consumer goods. Located in São Paulo – Brazil, you can count on me for remote or local projects.
My bachelor degree is in Graphic Design with emphasis on visual communication from SENAC University, São Paulo Brazil, and I also enjoyed complementing my studies with a master in Brand Communication by Politecnico di Milano in Italy.
Skills you can expect from me:
- Strategic Planning
- Service Design
- Product Development
- UX Research
- Product Design
- Design Thinking
- Content management
- Brand management
Karina Díaz 